“If we want to make this great State of Pakistan happy and prosperous we should wholly and solely concentrate on the well being of the people and especially of the masses and the poor.”
Quaid-e-Azam Muhammad Ali Jinnah
Presidential Address to the Constituent Assembly of Pakistan,11 August, 1947
Message from His Excellency
Imran Khan
The Prime Minister, Pakistan
Tourism is one of the largest industries in the world and a rapidly growing economic sector which is recognized and respected as a major agent of social and economic prosperity in the world today. Such a rapidly evolving phenomenon necessitates a level of policy response which is capable of recognizing its fast paced growth and adaptability to the constantly changing trends and tastes. It is for this reason that the Government has taken the initiative to launch National Tourism Strategy for Pakistan, which will guide the sector for next 10 years (2020-2030).
With this strategy, I reaffirm the government’s commitment to give tourism a priority in the future development of the country both nationally and internationally. This sector has immense potential for growth and possesses the capability to contribute effectively towards economic diversification and social development, considering how our country is endowed with splendid touristic assets such as rich cultural heritage, natural landscapes, religious diversity, traditional folklore and culinary delights.
I envision the tourism industry to become a catalyst for employment generation and poverty alleviation, and in the foreseeable future, wish to see every household reap benefits of tourism, directly or indirectly. In addition, the government is focused on improving and creating an enabling environment and also highlight Pakistan’s true image on the world stage. The spirit of tolerance and hospitality is ingrained in Pakistani nation, which can be displayed across the globe through a thriving and open tourism culture. In the immediate and long-term, this strategy will form basis to develop and enhance the tourism sector, enabling it to stand on its own feet in a severely competitive, flexible and diversified international market.
Tourism is one of the largest industries in the world and a rapidly growing economic sector which is recognized and respected as a major agent of social and economic prosperity in the world today. Such a rapidly evolving phenomenon necessitates a level of policy response which is capable of recognizing its fast paced growth and adaptability to the constantly changing trends and tastes. It is for this reason that the Government has taken the initiative to launch National Tourism Strategy for Pakistan, which will guide the sector for next 10 years (2020-2030).
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With this strategy, I reaffirm the government’s commitment to give tourism a priority in the future development of the country both nationally and internationally. This sector has immense potential for growth and possesses the capability to contribute effectively towards economic diversification and social development, considering how our country is endowed with splendid touristic assets such as rich cultural heritage, natural landscapes, religious diversity, traditional folklore and culinary delights.
I envision the tourism industry to become a catalyst for employment generation and poverty alleviation, and in the foreseeable future, wish to see every household reap benefits of tourism, directly or indirectly. In addition, the government is focused on improving and creating an enabling environment and also highlight Pakistan’s true image on the world stage. The spirit of tolerance and hospitality is ingrained in Pakistani nation, which can be displayed across the globe through a thriving and open tourism culture. In the immediate and long-term, this strategy will form basis to develop and enhance the tourism sector, enabling it to stand on its own feet in a severely competitive, flexible and diversified international market.
Message from His Excellency
Sardar Usman Ahmed Khan Buzdar
The Chief Minister, Punjab
”Punjab has all the ingredients to become a popular destination for domestic as well as foreign tourists. The province has an ancient civilization dating back to five thousand years and modern cities with a good level of infrastructure for comfortable living. It has diverse landscapes from desert and fertile plains to potowar plateau and foothills of Himalyan range. We have historical buildings, living and thriving culture and very friendly and welcoming people. It gives me great pleasure that several initiatives are being taken in Punjab for promotion of tourism that will go a long way in the promotion of tourism in Punjab.”
Message from Honourable
HASAAN KHAWAR
Special Assistant to Chief Minister, Punjab (Information, Tourism & PHAs)
”Punjab Tourism has enormous potential to lead the socio-economic transformation of province. Punjab has rich history, religious diversity, vibrant culture natural beauty and above all hospitable people.  The sector has witnessed steady growth in last three years. The Government has taken several progressive measures relating to policy, institutional, regulatory and development reforms. New Integrated Tourism Zones have been developed consisting of tourism sites that are closely linked in terms of nature, history, culture or otherwise. However, to fully actualize the true economic potential of tourism, sustained efforts are being made to augment and modernize tourism infrastructure in Punjab. Multifaceted approach towards development of resorts, connectivity, wayside amenities and recreational infrastructure has been adopted with the involvement of private sector. Punjab outsourcing policy, PPP mechanism have been introduced to facilitate private sector. I am confident that under the vision of Prime Minister, Pakistan and leadership of Chief Minister, Punjab we will transform the sector as the leading driver of Punjab’s socio-economic growth.”
Message from Honourable
Dr. Sohail Zafar Cheema
Chairman TDCP Board of Directors
”Tourism Development Corporation of Punjab is a vibrant organization governed by Board of Directors. The Corporation during the current regime of government has made considerable effort to promote tourism in Punjab. A meaningful progress has been witnessed in development activities. New tourist destinations have been introduced to minimize the burden of tourists on popular destinations. The Corporation despite suffered due to COVID-19 showed extra ordinary progress and enhanced its revenues. According to new policy the role of private sector has been enhanced considerably. The Board took bold decisions to meet the vision of government which is to promote high end tourism for employment generation and revenue maximization.”
Farid Ahmad Tarar
Secretary Tourism, Archaeology and Museum Department, Punjab
”Punjab is a culturally rich province with various archaeological and heritage sites along with natural landscapes. We must bring this diversity to the forefront to speed up our economic and socio-cultural sectors. For this purpose, Tourism Department is working with enthusiasm to work out for the best outcome under available resources. All the four wings of Punjab Tourism Department are working in uniformity to provide better, sustainable and responsible Tourism. Recently, the launching of Punjab Tourism Squad has been a milestone in our achievements as tourists are now provided improved versions with all the facilitation and guidance. The ultimate target of the tourism department is to make Punjab an attractive tourist destination that is secure and instrumental in bringing in requisite socio-economic and sustainable development. We are committed in achieving this objective by developing state- of-the-art infrastructure with collaboration of the private sector. Punjab is keenly looking forward to revamping its existing potential hidden in tourism sector and for playing its due role in the economy."
Humera Ikram
Managing Director
Tourism Development Corporation of Punjab
”It gives me great pleasure to welcome you on TDCP new website. I believe that you will find its contents and many links of great interest. The site will be enriched regularly through your feedback and comments. Tourism in Punjab has been tremendously improving to be stated as one of the most favourable destination in Pakistan. This situation gives us more opportunity to showcase our diverse tourism potential and acclaimed hospitality by providing the highest service quality. I have witnessed inspiring commitment and strength among my team in TDCP. It was their dedication that contributed to our success. Punjab has clearly recognized tourism as a powerful driver of economic growth, as set out in the vision of government. TDCP is doing its best efforts to realize the vision through effective planning, development and marketing."
